Here’s a short 150-second video that also talks to why the repackaging effort failed https://www.youtube.com/watch?v=Ny3kKNf1faU

 Reflect on what it shares. How close to your personal thinking did this gentlemen focus?  Or, did he take you into new areas of thinking that you may not have considered?  Watch the video that follows this one…

Any other packaging failures out there that your research has uncovered?  While you are researching this, what would you suggest that a company FIRST consider doing before they ‘modernize’ their product packaging? (Note: This is a bit different question than changing a LOGO, which is what I posed above to Misty Atkins.)