What-are-the-4-Ps-of-the-marketing-mix-business-and-finance-homework-help
Visit the websites for General Motors
and HP computers. Answer the following questions about both
companies in a two to three page essay. You may need to do some additional
research to fully answer the questions.
- What are the “4 Ps” of the marketing mix for
each company? What is similar and different between the two companies’
marketing mix? What accounts for the differences? - Choose one product from each company and describe its
product development life cycle. What is similar and different between the
two companies’ product life cycles? What accounts for the differences?
