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Positioning Statement and Motto

In this assignment, you will create a Positioning Statement and Motto for the following brand: Alfa Romeo. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.

Alfa Romeo

General Brand Marketing

Reflected in the distinctive, fluid lines of an Alfa Romeo is the brand’s long sporting tradition.

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Alfa Romeo cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.

Alfa Romeo

General Brand Marketing

Reflected in the distinctive, fluid lines of an Alfa Romeo is the brand’s long sporting tradition.

Every model is a finely-engineered balance of style, performance, comfort and safety. As a result of the continuous innovation in the use of light-weight materials and advanced engine technologies, Alfa Romeo cars are best-in-class in combining operating efficiency with a level of performance and handling that all add up to pure driving emotion.