marketing strategies 22- Savvy Essay Writers | savvyessaywriters.net

Using Marriott as the topic and write this paper:https://www.marriott.com/default.mi

Cover each point that listed below

If can, you can talk some current events: The global pandemic.

A. Primary Target Market and Marketing Mix

Primary target market: ________________________________________________

This target’s primary need:

Identifying characteristics (demographics, geography, psychographics):

Purchasing/shopping habits and preferences:

Consumption/disposition characteristics:

Product: _______________________________________________

Major features and benefits:

Sustainable competitive advantage:

Differentiation / positioning strategy:

Brand name and packaging:

Customer service strategy:

Complementary products:

Pricing: ________________________________________________

Pricing objectives:

Description of per unit costs:

Discount/markdown policy:

Distribution: ____________________________________________

General supply chain strategy:

Intermediaries and channels to be used:

Elements of customer convenience:

Promotion: _____________________________________________

General IMC strategy:

IMC objectives and budget:

Elements of the advertising/publicity strategy:

Elements of the personal selling strategy:

Elements of trade sales promotion (push) strategy:

Elements of consumer sales promotion (pull) strategy:

Elements of the sponsorship strategy:

B. Secondary Target Market and Marketing Mix

Secondary target market: ______________________________________________