Marketing helps a company gain competitive advantage and market share.
- Research Apple, Amazon, Starbucks, or Netflix and give an example of a program, product, or service that you believe has contributed to the organization’s competitive advantage
- What specifically has made this program, product, or service a unique or different offering than others in the industry?
Corporate responsibility extends to the communities a company serves.
- Research Stonyfield Farm’s yogurt, Ben & Jerryâ€™s ice cream, General Electric, or IBM
- Give an example of how the company you have chosen has made contributions that have been socially responsible