Marketing helps a company gain competitive advantage and market share.

  • Research Apple, Amazon, Starbucks, or Netflix and give an example of a program, product, or service that you believe has contributed to the organization’s competitive advantage
  • What specifically has made this program, product, or service a unique or different offering than others in the industry?


Corporate Responsibility

Corporate responsibility extends to the communities a company serves.

  • Research Stonyfield Farm’s yogurt, Ben & Jerry’s ice cream, General Electric, or IBM
  • Give an example of how the company you have chosen has made contributions that have been socially responsible

Post your response by sunday at 11:59 p.m.