Marketing-helps-a-company-gain-competitive-advantage-and-market-share-Assignment-Homework-Help

Marketing

Marketing helps a company gain competitive advantage and market share.

• Research Apple, Amazon, Starbucks, or Netflix and give an example of a program, product, or service that you believe has contributed to the organization’s competitive advantage
• What specifically has made this program, product, or service a unique or different offering than others in the industry?

 

Corporate Responsibility

Corporate responsibility extends to the communities a company serves.

• Research Stonyfield Farm’s yogurt, Ben & Jerry’s ice cream, General Electric, or IBM
• Give an example of how the company you have chosen has made contributions that have been socially responsible