Write a 1,050- to 1,400-word paper in which you research two companies and do the following: McDonalds and Apple Inc.
- Evaluate the internal and external environments of each company using an environmental scan.
- Analyze the competitive advantage of each company
- Evaluate the strategies each company uses to create value and gain competitive advantage.
- Examine the measurement guidelines each company uses to verify its strategic effectiveness.
- Evaluate the effectiveness of the measurement guidelines that each company uses.