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Assign 4. Chapter 12. Global Placement and Distribution Channels (30 points)

Instruction: Type Answers for all Questions (single space). Post your Answers here.

Read carefully Textbook Chapter 12, Lect. 12 Supplement, and Lect. 12 PowerPoints; then Answer Questions 2 and 3 below:

2. (15 points) According to your Lecture 12 Supplement Notes: “International Distribution Network Value-adding Services – provide Customers with Product Accessibility (Availability), Product/Market Information, profitable Distribution Services, Partner Relationship Support Services, and Financing.” Discuss, in-depth, these Functions of International Distribution Systems. READ your Lecture Notes and the Textbook Chapter – to gain Information to enrich your answer to the Assignment Question.

3. (15 points) According to the Textbook, Major Factors that Influence International Distribution Decisions are – Distribution Structure, Channel Management, and Channel Control. Discuss, in-depth, What you will Consider, and necessary Actions (Strategies) – in these Three Important Factors (Read textbook p. 474 – 499).

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