Prepare 5-8 minute oral presentation accompanied by 5-10 MicrosoftÂ® PowerPointÂ® slides and speaker notes in which you complete the following:
Company: Starbucks and FIFA Football (using the essay attached) (please put minium information on the slides and details in the footnote notes)
- Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
- Based on the results of the scan: Determine what competitive advantages each company has and what strategies each company is using.
- Provide an explanation of the following:
- How does each company create value and sustain competitive advantage through business strategy?
- What measurement guidelines is each company using to verify its strategic effectiveness?
- How effective are the measurement guidelines that each company is using?