Write a page paper how a business could use performance management. Select a business of your own choosing or pick one from this following list (online retailer, small children consignment shop, small tax preparation firm or an IT consulting firm). In this paper please identify:
What performance you are trying to manage (e.g. conversion rate, increase customers, efficient processes, etc.)
What data can be used for insight and how will you obtain the dataoIs the data easy or hard to obtain
Once you have the data what techniques might you use for insights and what insights might you expect?