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Assignment 2: Course Project—Developing the New Product and Service (Wiper Blades)

  • Assess the types of stakeholders involved in the development process for the product and service of your chosen company. (Wiper Blades)
  • Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
  • Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
  • Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.
  • Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Submission Details:

  • Present your analysis as a 3- to 4-page report in a Microsoft Word document formatted in APA style.
  • On a separate page, cite all sources using APA format.
  • Name your document SU_MBA6011_W4_A2_Noble_G.doc.