The plan will be based on information from course curriculum, primary and public secondary sources, company web sites, as well as professional experiences and insights. Surveys and primary research will be conducted. Specifically, student will create a consumer behavior research project including research design and implementation, market analysis, market planning and management. The plan should include how student will market the product based on the research.
The following components and issues will be addressed:
1. Research Design.
2. Implementation of the Research Design.
3. Market Analysis.
4. Market Decision and rationale