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strategic marketing plan

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INTRODUCTION This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan. PRODUCT/SERVICE This assignment requires application […]

case scenario big time toymaker 1

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Please follow the directions : Answer questions 1 through 6 base on the scenario in the “Theory to Practice” section and complete the following in your response: At the end of the scenario, BTT states that it is not interested in distributing Chou’s new strategy game, Strat. Assuming BTT and Chou have contract, and BBT […]