•   What is the standard used to evaluate stock price? (Criteria – A statement of defines where we should be.)

  •   What is the stock price? (Condition – A statement that defines where we are.)

  •  What difference between the stock price and the standard? What does it mean?

    (Effect – A statement that describes the result of the condition.)

  •   What is causing this difference? (Cause – A statement that tries to describe why this

    is happening.)