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1.

Let’s Do One Together

Following ad from the 2012 Republican Presidential Primary has lots of metaphors—both direct and structural.

Identify some of the metaphors below and explain how they create a rhetorical effect.

Rombo – Rick Santorum – Feb 14

NOTE: What the Romney character is shooting is supposed to be mud.

300 words.

2.

Metaphor in Political Ads

Discuss the Metaphors in your ad:

Choose any political advertisement.

Post a link to your chosen advertisement below.

It can be the same advertisement you described in Week One, or it can be a different ad of your choice.

Please do not choose the ads we discussed in the lectures.

Metaphors can sometimes be subtle and hard to find, so this activity will help you develop your points for the assignment:

Explain what you think the metaphors are in your ad and why they are used, their rhetorical effect.

Have you noticed all the metaphors?

Have you looked for structural and visual metaphors as well?

Watch the ads of two classmates:

Have they left out metaphors that you noticed?

Do you agree with their descriptions of the metaphors?

Do you agree with what they claim is the rhetorical effect of the metaphors?

200 words min.

3.

Metaphoric Analysis

2-3 pages (double spaced) describing the metaphors and their rhetorical purpose in a political advertisement of your choice.

This paper will have the same general structure as your first paper ( attached an file for the instructions of how to go over the paper).

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